These Terms & Conditions (“Terms”) govern your access to and use of our website, mobile applications and related services (collectively, the “Services”). By creating an account, purchasing or enrolling in a course, or otherwise using the Services, you agree to be bound by these Terms and by our [Privacy Policy] (which incorporates our Cookie Policy). If you do not agree, you must not use the Services.

1. Eligibility

Minimum Age. You must be at least 18 years old to create an account.
Under-18 Users. If you are 13–17 years old, you may use the Services only with the consent and supervision of a parent or legal guardian, who accepts full responsibility for your use.
Child Protection. We do not knowingly collect personal data from children under 13. If you believe a child under 13 has provided personal data, please contact support@know.wpbuddyflowex.com and we will delete it promptly.
Accurate Information. You must provide truthful, current and complete registration details and keep them updated.

2. Accounts & Security

You are responsible for all activity on your account and must keep your password secure.
You must not share your login credentials or allow another person to access your account.
We may suspend or terminate accounts for breaches of these Terms, unlawful activity, or where required by law or regulatory authorities.

3. Role of the Platform

Knowledge Well is an online marketplace and technology provider. We do not create, own, or control the content posted by independent instructors.
Unless we specifically state otherwise, we are not a university or accredited awarding body and do not issue formal qualifications. Any certificates of completion are informational only.

4. Courses & Enrolment

When you enrol in a course you obtain a limited, non-exclusive, non-transferable licence to view the content for your personal, non-commercial use, subject to any time limits stated at purchase.
You may not copy, resell, distribute, publicly display, or otherwise exploit course materials without the instructor’s and our written consent.
We reserve the right to remove or disable access to any course at our discretion, for example if it infringes intellectual property or violates law.

5. Instructor Terms

Ownership. Instructors retain full ownership of their course content.
Licence to Platform. By publishing a course, instructors grant Knowledge Well a worldwide, royalty-free, sublicensable licence to host, market, and deliver the course to learners.
Legal Compliance. Instructors are solely responsible for ensuring their content is accurate, lawful, and does not infringe any third-party rights, including copyright, trade marks, or privacy rights.
Payments. Instructor payouts follow the revenue-share or subscription model set out in the separate Instructor Agreement, which forms part of these Terms.

6. Payments, Taxes & Refunds

Currency. All prices are shown in Great British Pounds (GBP £) unless stated otherwise.
Taxes. VAT or other applicable taxes will be charged in accordance with UK law.
Processing. Payments are handled by secure third-party providers; we do not store full card details.
Refunds. Our Refund Policy (available on the Platform) sets out eligibility, time limits and method of refund. Statutory UK consumer rights—including the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013—apply.

7. Acceptable Use

You agree not to:
Upload, post or transmit content that is illegal, defamatory, obscene, abusive, hateful, infringing or otherwise objectionable.
Attempt to hack, scrape, reverse-engineer, or disrupt the Services.
Circumvent our payment systems or engage in fraud or unauthorised commercial activity.
Misrepresent your identity or impersonate any person or entity.

8. Data Protection & Privacy (GDPR)

Knowledge Well is a Data Controller under the UK GDPR and the Data Protection Act 2018.
We collect and process personal data only where we have a lawful basis (e.g. contract performance, legal obligation, consent, or legitimate interest).
You have rights to access, rectify, erase, restrict processing, and data portability, and to object to certain processing.
For full details, see our [Privacy Policy] and [Cookie Policy]. To exercise rights, contact support@know.wpbuddyflowex.com.
We implement appropriate technical and organisational measures to keep your data secure, but no system is completely secure and we cannot guarantee absolute protection.

9. Intellectual Property

All Platform trademarks, logos, software, and design elements are owned by Knowledge Well or its licensors.
Course content remains the intellectual property of the instructor or their licensors.
You may not use our trademarks or branding without prior written consent.

10. Disclaimers

The Services and courses are provided “as is” and “as available” without warranties of accuracy, completeness, merchantability, fitness for a particular purpose, or non-infringement.
We do not guarantee that courses will meet your specific learning goals or lead to employment or professional accreditation.

11. Limitation of Liability

To the fullest extent permitted by law, our total liability for any claim under these Terms will not exceed the greater of (a) the amount you paid for the course giving rise to the claim or (b) £50.
We are not liable for indirect or consequential losses, including loss of profit, data, or business opportunities.

12. Indemnity

You agree to indemnify, defend and hold harmless Knowledge Well, its officers, employees and partners from any claims, damages, liabilities and expenses (including reasonable legal fees) arising from your use of the Services or your breach of these Terms.

13. Termination

We may suspend or terminate your account at any time if you breach these Terms, violate law, or if required for security, maintenance, or legal compliance.
You may close your account at any time. Any outstanding payment obligations survive termination.

14. Changes to These Terms

We may update these Terms from time to time. Material changes will be notified by email or on-site notice. Continued use of the Services after changes take effect constitutes your acceptance.

15. Governing Law & Jurisdiction

These Terms and any dispute or claim arising out of them are governed by and construed in accordance with the laws of England and Wales and, where relevant, Northern Ireland.
The courts of England and Wales shall have exclusive jurisdiction, except that if you are domiciled in Northern Ireland you may also bring proceedings there.

16. Contact

Knowledge Well t/a Earhart Group Ltd
Email: support@know.wpbuddyflowex.com

By using Knowledge Well you acknowledge that you have read, understood and agree to be bound by these Terms & Conditions.

1. Who We Are

• Controller: Knowledge Well t/a Earhart Group Ltd
• Data Protection Contact: support@know.wpbuddyflowex.com

We are the “Data Controller” for the personal information we process.

2. What Data We Collect

2.1 Information You Provide

• Account details: name, email, password, profile photo, billing address.
• Payment details: we use secure third-party processors (e.g., Stripe/PayPal) and do not store full card numbers.
• Instructor data: course content, banking details for payouts, biography.
• Communications: messages sent through our platform or to our support team.
• Consents & preferences: marketing opt-ins, cookie preferences.

2.2 Information Collected Automatically

• Device type, browser, IP address, operating system.
• Usage data: pages visited, courses viewed, referring/exit pages, date/time stamps.
• Cookies and similar technologies (see Section 10).

2.3 Sensitive Data

We do not intentionally collect special category data (e.g., health, religion) unless voluntarily supplied for specific support needs.

3. How We Use Your Data

We process personal data only where we have a lawful basis:

4. Children & Young People

• The Services are intended for adults 18+.
• Users aged 13–17 may use the Services only with parent/guardian consent.
• We do not knowingly collect data from children under 13.
• Parents/guardians may request deletion of a child’s data at support@know.wpbuddyflowex.com

5. Sharing Your Data

We share personal data only when necessary:

• Payment processors (e.g., Stripe, PayPal) to handle transactions.
• Cloud hosting & analytics providers (e.g., AWS, Google Analytics).
• Email and customer support services for communication.
• Legal/regulatory authorities where required by law or to protect our rights.

All third parties are bound by contractual obligations to keep data secure and use it only for the agreed purpose.

6. International Transfers

Your data may be processed outside the UK (e.g., cloud hosting in the EEA or USA).

When we transfer data internationally, we rely on:

• UK Adequacy Regulations, or
• Standard Contractual Clauses and supplementary safeguards to ensure equivalent protection.

7. Data Retention

• Account information is retained while your account is active and for up to 6 years after closure for tax and legal obligations.
• Instructor payout and financial records are kept for 7 years as required by HMRC.
• We will delete or anonymise data once it is no longer needed.

8. Your Rights

Under UK GDPR you have the right to:

1. Access your personal data.
2. Rectify inaccurate or incomplete data.
3. Erase your data (“right to be forgotten”).
4. Restrict or object to certain processing.
5. Data portability (receive your data in a structured format).
6. Withdraw consent where processing is based on consent (e.g., marketing).

To exercise these rights, email support@know.wpbuddyflowex.com. We will respond within one month.

9. Security Measures

We implement technical and organisational safeguards including encryption, access controls, secure hosting, and staff training.

However, no system is completely secure. You are responsible for maintaining the confidentiality of your login credentials.

10. Cookies & Tracking

We use cookies and similar technologies for:

• Essential functionality (e.g., login, shopping cart).
• Analytics to improve site performance.
• Marketing/advertising (if consented).

You can manage or disable cookies through our Cookie Banner or your browser settings.

See our separate Cookie Policy for full details.

11. Marketing Communications

• We send marketing emails only if you have opted in.
• You can unsubscribe at any time using the link in each email or by contacting us.

12. Third-Party Links

Our Services may contain links to third-party websites. We are not responsible for the privacy practices of those sites. We encourage you to read their privacy policies.

13. Changes to This Policy

We may update this Privacy Policy from time to time.

• Material changes will be notified via email or site notice.
• Continued use of the Services after changes take effect constitutes acceptance.

14. Complaints

If you have concerns, please contact us first at support@know.wpbuddyflowex.com.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO):

https://ico.org.uk | Telephone: +44 (0)303 123 1113.

15. Contact Us

Knowledge Well t/a Earhart Group Ltd

Email: support@know.wpbuddyflowex.com

By using our Services, you acknowledge that you have read and understood this Privacy Policy.